Brand Spotlight: Louis Vuitton In The Lead As The World's #1 Luxury Brand

[Writer: Brittany Chisem]

The eminent brand, Louis Vuitton has achieved a remarkable breakthrough since the company has officially became the world’s leading luxury name brand, according to Interbrand. The top five brands in the world are of course Apple, Google, Amazon, Microsoft and Coca-Cola. Although LV ranks at #18 as the top “luxury” with Nike ahead at #17 as the top non-luxury brand.

Coco Chanel sits at #23, Hermés #32 and Gucci has climbed from #51 to #39.

Louis Vuitton growth and obtaining the top possibly has a lot to do with Virgil Abloh being appointed the artistic director of men’s wear back in March. He made his first entrance at the runway debut in June at Paris Fashion Week, leading an unforgettable rainbow runway that saw Skepta, Kid Cudi and more walk the runway while showing the captivating styles.

"This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams. To show a younger generation that there is no one way anyone in this kind of position has to look is a fantastically modern spirit in which to start." Virgil said of working with Louis Vuitton.


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