[Writer: Brittany Chisem]
Fashion Nova, the California-based fashion brand adored by various celebrities and many women alike, has announced major plans to expand into the beauty industry.
Known for utilizing the influence of social media while having Instagram models to promote and sell bodycon dresses and now men's hoodies, the prominent fashion brand is ready to increase their streams of revenue.
In a recent Business of Fashion article, that reported the company’s brilliant growth, CEO Richard Saghain revealed that they are working on a beauty brand, Nova Beauty. The new business venture is set to make its grand entrance later this year or possibly early next year. Saghain stated he has intensive plans to emerge Fashion Nova into an advanced lifestyle brand.
There is uncertainty of what beauty products the brand will launch first. However, it would only be wise if the Nova Beauty releases the infamous eyeshadow palettes, lip products, highlighters and maybe even foundation. This is an excellent business venture, being that beauty has become an extremely powerful source of income in the marketplace.